09/08/2011 20:32PM Australia/Sydney
SHENZHEN, China (BUSINESS WIRE)
Company sees 400% increase in smartphone sales, 300% US market growth
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock
code: 000063.SZ), a publicly-listed global provider of
telecommunications equipment and network solutions, today announced that
it had shipped 60 million terminal products including 35 million
handsets in the first half of 2011. This represents an approximately 30
percent increase year-on-year in handsets shipped and resulted in the
firm experiencing a 400 percent increase in smartphone sales and 300
percent US market growth.
Under its innovative smart terminal strategy announced at the beginning
of 2011, sales of ZTE smart terminals reached five million units in the
first half of 2011, a 400 percent increase year-on-year. In 2011, ZTE’s
Blade also became one of the world’s top-selling smartphones. Through
partnerships with approximately 80 operators globally, ZTE’s Blade is
now available in nearly 50 countries and regions. The Blade’s daily
sales in China are the nation’s highest for Android smartphones,
averaging 16,000 units per day. ZTE has now sold 2.5 million Blade
handsets globally and expects to break the five million mark this year.
The firm also aims to ship 12 million smart terminals in the second half
of the year. As a result of this strategy, the company has grown
in market share in four major strategic markets: China, North America,
Europe and Latin America.
In China, ZTE’s handset business is growing at a rate of over 20
percent. This can be attributed to the company’s partnership with the
nation’s three top operators to create custom-made Android smartphones.
Further, as a result of its partnerships with top carriers in the United
States, sales of ZTE handsets there rose 300 percent in the first half
In Europe, ZTE is partnering with over 65 operators on smartphones, with
its handset sales increasing over 30 percent in the region in the same
time period. In Latin America, ZTE’s share of the Brazilian market rose
46 percent and the company secured investment for a high-tech industrial
park, which is slated to become the country’s biggest telecommunications
research, production and training center and ZTE’s first R&D location in
Market analyst IDC’s World Mobile Phone Tracker July 2011 report
states that ZTE became the fifth-largest mobile phone vendor in the
world after it shipped the units in the first two quarters of the year.
The firm gained an overall market share increase to 4.5 percent from 3.3
percent a year earlier and is the only Chinese company in the top five.
According to the report, ZTE and Apple are the only two vendors
among the top five that experienced over 30 percent gains in market
share growth. ZTE has now gained more than 30 percent in market share
for five consecutive years.
The company will continue to seek to grow its handset business. ZTE
Executive Vice President He Shiyou stated: “We are pleased with the
success of the Blade worldwide and of our other handsets in other major
markets. We aim to launch over 30 smart terminals during the remainder
of 2011, including middle to high-end smartphones such as SKATE, Windows
Phone 7 and TD-LTE dual-module and dual-waiting models.”