29/04/2014 17:30PM Australia/Sydney
LONDON (BUSINESS WIRE)
New Elements Include Fitbit Challenge, Shanghai-wide Mobile Treasure
Hunt and Showcase Stage; Chinese Pop Star Jane Zhang to Appear on
The GSMA today provided several updates for the 2014 GSMA Mobile Asia
Expo taking place 11-13 June at the Shanghai New International Expo
Centre (SNIEC) in Shanghai. The GSMA introduced new programmes and
experiences for tech-savvy consumers attending Mobile Asia Expo,
including the Fitbit Challenge, “The Quest for Area 14” mobile treasure
hunt and the Showcase Stage featuring an appearance by Chinese pop star
Jane Zhang. The GSMA also announced a number of new exhibitors and
partners, Mobile Forum keynote speakers and new events and meetings.
Jenny Zhang (Photo: Business Wire)
“The new programmes and activities that we’re announcing today offer
Mobile Asia Expo attendees, particularly consumers from Shanghai, an
even richer, more engaging event experience,” said Michael O’Hara, Chief
Marketing Officer, GSMA. “Through new programmes such as the innovative
“The Quest for Area 14” game, the Fitbit Challenge and Showcase Dialogue
sessions, along with established elements like the Connected City,
attendees will really have the opportunity to see how mobile is changing
the way we work, live and play.”
New Exhibitors at Mobile Asia Expo
The Mobile Asia Expo exhibition showcases the latest technologies,
products and services from across the mobile ecosystem. Several
additional companies have signed on to exhibit at Mobile Asia Expo,
including Aicent, China Telecom, China Unicom, Coolpad, Dell, Dongguan
Hydrowarriors Nanotechnology, Freescale Semiconductor Ltd., Funtalk
China, Green Packet, Oberthur Technologies, Peel, Québec
Government Office in Shanghai, Consulate General of Canada and
TVHelp, among others. For more information on the Mobile Asia Expo
exhibition, including the full exhibitor list, visit www.mobileasiaexpo.com/expo/.
Real-World Experiences in the GSMA Connected City
The GSMA announced the first companies participating in the Connected
City at Mobile Asia Expo, including BMW, CityZen, Fitbit, Huawei, KT and
Sequans. Through the Connected City, attendees will experience a
real-world urban environment with mobile-connected products and services
that can improve people’s daily lives across automotive, education,
health, homes, retail and other applications. For more information,
Fitbit Challenge Comes to MAE
In addition to its showcase in the Connected City, Fitbit is working
with the GSMA to bring the Fitbit Challenge to Mobile Asia Expo.
Fitbit’s best-selling products will soon be available across China,
including the Fitbit Flex™ Activity and Sleep Wristband, Fitbit One™
Wireless Activity and Sleep Tracker, Fitbit Zip™ Wireless Activity
Tracker and Fitbit Aria Wi-Fi Smart Scale. Challenge participants will
use Fitbit devices to monitor their daily activity, share statistics and
see the real impact that live personal data can have on activity levels.
Prizes will be awarded to Challenge participants that record the highest
number of steps. For more information, visit www.mobileasiaexpo.com/fitbit-challenge/.
Introducing “The Quest for Area 14” Mobile Treasure Hunt
The GSMA is launching “The Quest for Area 14”, a mobile game featuring
augmented reality technology that will take players on a treasure hunt
across Shanghai. Players download the app, which is available for both
iOS and Android handsets, and follow clues that will lead them around
the city and the SNIEC to “capture” treasures. Upon signing into the
app, all players receive complimentary entry to Mobile Asia Expo; in
order to be eligible for the game, players must be registered to attend
the event. The game will be launched at the end of May and will run
through the end of Mobile Asia Expo on Friday, 13th June. The
winners of the game will receive prizes including mobile handsets,
tablets, televisions and other consumer electronics.
Showcase Stage – Featuring Chinese Pop Star Jane Zhang
New for Mobile Asia Expo 2014, the Showcase Stage will be situated on
the exhibition floor and will feature device demonstrations, product
presentations and a series of “Showcase Dialogues”, fireside chats with
key opinion leaders and tech entrepreneurs focusing on topics such as
mobile entrepreneurship and the evolution and impact of social media in
China. ZTE has signed as a Supporting Sponsor for the Device Unlimited
programme and will be presenting two sessions on the Showcase Stage.
Jane Zhang, a Chinese pop star and technology and social media
enthusiast with more than 27 million Weibo followers, will appear on the
Showcase Stage on Thursday, 12th June to share how her career
and success have been influenced by social media. Mobile Asia Expo
attendees will have the opportunity to hear Jane perform live and she
will also present prizes to the winning players in The Quest for Area 14
mobile treasure hunt. For more information, visit www.mobileasiaexpo.com/showcase-stage/.
New Keynote Speakers for Mobile Forum
The GSMA announced additional keynote speakers for the Mobile Forum,
including leaders of mobile operators, infrastructure providers and
handset makers. New keynote speakers for the 2014 Mobile Forum include:
Xi Guohua, Chairman, China Mobile
Ryan Ding, President, Products and Solutions, Huawei
Lin Bin, Co-Founder and President, Xiaomi
For more information on the Mobile Forum, including the conference
agenda and speaker listing, visit www.mobileasiaexpo.com/mobile-forum-overview/.
Partner Meetings at Mobile Asia Expo
For a third year, the GTI Asia Conference is returning to Mobile Asia
Expo, bringing together top executives of leading operators and industry
partners to address opportunities and challenges in the 4G area. The
conference will explore the critical cross-ecosystem strategies that
will shape the future of the industry as the broad-scale commercial
deployment of LTE continues to gain pace. For more information, visit www.mobileasiaexpo.com/gti/.
China Unicom will again be hosting its China Unicom International
Partners Meeting at Mobile Asia Expo, with a half-day session taking
place on the morning of Tuesday, 10th June.
GSMA Hosts Shanghai New Pilot Free Trade Zone Workshop
The GSMA will host the first Shanghai New Pilot Free Trade Zone (FTZ)
Workshop, an invite-only programme being held on 11th June. Shanghai’s
new FTZ introduces a number of reforms designed to create a preferential
environment for foreign investment, particularly in telecom services. In
this workshop, FTZ officials will help attendees understand the new
policies and regulations for telecom value-added services and the
implications for companies doing business in Shanghai.
International MVNO Summit
Mobile Asia Expo 2014 will feature China’s first international MVNO
Summit, designed to address the key opportunities and challenges in the
nascent Chinese MVNO market. The day-and-a-half-long programme taking
place on 12-13 June will bring together key industry players to explore
business models to facilitate the development of the MVNO market in
New Presenting Companies for Innovation Labs and App Lab
New presenters have joined the Innovation Labs and App Lab programmes.
The Committee of Communications Industry Development, MOEA (CCID),
Freescale Semiconductor, Ltd. and Peel will be presenting in the
Innovation Labs, while GSMA OneAPI is the Platinum Sponsor for the App
Lab and will present alongside Intel Security. For more information,
Introducing the China Learning Expedition
For Mobile Asia Expo 2014, the GSMA is launching the China Learning
Expedition, an immersive, interactive, five-day programme organised by
the Drucker School of Claremont Graduate University. Matt Pillar, a
China business expert and Drucker Senior Fellow, and other presenters
will offer attendees real-world observations on how to navigate the
complex, fast-growing market and establish a platform for lasting
success. For more information, visit www.mobileasiaexpo.com/china-learning-expedition/.
Get Involved at Mobile Asia Expo 2014
For more information on the 2014 Mobile Asia Expo including how to
attend, exhibit or sponsor, visit www.mobileasiaexpo.com.
Follow developments and updates on Mobile Asia Expo (#MAE14) on Twitter
@GSMA, on Facebook www.facebook.com/mobileasiaexpo,
on Sina Weibo http://weibo.com/maexpo
or on the GSMA account on WeChat.
About the GSMA
The GSMA represents the interests of mobile operators
worldwide. Spanning more than 220 countries, the GSMA unites nearly 800
of the world’s mobile operators with 250 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and Internet companies, as well as organisations in
industry sectors such as financial services, healthcare, media,
transport and utilities. The GSMA also produces industry-leading events
such as Mobile World Congress and Mobile Asia Expo.
For more information, please visit the GSMA corporate website at www.gsma.com.
Follow the GSMA on Twitter: @GSMA.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140429005746/en/