29/04/2014 10:30AM Australia/Sydney
MISSISSAUGA, Ontario (BUSINESS WIRE)
New Asia-Pacific President and Sales and Marketing Manager join
and welcome new Mongolian distributor
Global spray foam manufacturer, Icynene is pleased to announce the
expansion of its Tokyo-based Asia-Pacific operations as it welcomes a
new management team and a new Mongolian distributor, Noyonkhurd LLC.
Eric De Groot joins Icynene Asia Pacific as President of the region. (Photo: Business Wire)
Eric De Groot joins Icynene Asia-Pacific as President and is joined by
Keishi Noro as Sales and Marketing Manager for the region. Both Mr. De
Groot and Mr. Noro will be responsible for driving brand recognition and
increasing market share and sales within the region.
Mr. De Groot brings a wealth of experience and knowledge in the Japanese
building materials industry to Icynene, most recently as Country Manager
for Forbo Flooring B.V. where he built distribution channels,
strengthened brand image and awareness and drove sales growth.
Mr. Noro also brings extensive experience and knowledge in the Japanese
building materials to Icynene. Most recently, Mr. Noro was Sales and
Marketing Manager at Owens Corning where he built up the asphalt roof
shingle business from zero to $8million in sales between 2001 and 2012.
The Asia-Pacific team welcomed new Icynene distributor, Noyonkhurd LLC
recently. The Ulaanbaatar-based distributor is set to rapidly grow the
spray foam insulation category in Mongolia, which itself has seen vast
"The Asia-Pacific region is one of our largest and most diverse markets
and we are pleased to have two highly experienced individuals join our
growing team. Both Mr. De Groot and Mr. Noro will help us surge ahead in
terms of growth and brand recognition within the Asia-Pacific region.
We’ve already seen this with the addition of Noyonkhurd LLC in Mongolia
who has made significant advancements in growing the spray foam category
in that country,” said Mr. Howard Deck, President and CEO of Icynene.
Icynene entered the Asia-Pacific market in 1998 and has expanded to
include Japan, China, South Korea, Taiwan, Australia, New Zealand and
Kyrgyzstan. Since 1998, Icynene grown to become the third most
recognized spray foam insulation brand in Japan.
About Icynene Corp.
Established in 1986, Icynene helps to
build energy efficient residential and commercial structures in over 31
countries worldwide. Our portfolio of industry leading light density
open cell and medium density closed cell SPF solutions are both
insulation and air barrier materials for improved indoor air quality and
reduced energy costs making Icynene the smart choice for builders,
architects, building owners, and homeowners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140428005019/en/