25/04/2014 20:00PM Australia/Sydney
BURLINGTON, Mass. (BUSINESS WIRE)
Finalists Share Significant Growth, Showcase Innovative Approaches to
Creating a Digital Retail Experience
Inc. (NYSE:DWRE), the industry-leading provider of enterprise cloud
commerce solutions, announced that Michael
Hill, an international jewelry retailer, is the winner of the first
annual Demandware Commerce Pacesetter Award. James Johnson, group
digital manager at Michael Hill, presented at the 2014 Demandware
XChange conference, highlighting innovative ways the retailer leveraged
the Demandware platform to produce a 97 percent increase in mobile
traffic, a 500 percent increase in transactions and a 290 percent
increase in sales.
Michael Hill was one of three
finalists selected to present at the Annual Demandware XChange
Conference in Miami, Florida, where an audience of nearly 1,000
attendees voted on the winner. The retailer was recognized for creating
a superb online customer experience that rivals the in-store experience.
Michael Hill launched four ecommerce sites on the Demandware platform in
November 2013, and within three months, experienced an 85 percent
increase in site visits and a 220 percent increase in conversion rates.
With the support of Amblique, a Demandware LINK Solution Partner,
Michael Hill developed a highly interactive user experience for its
customers, including features such as a “build your own charm bracelet”
feature, shoppable videos and interactive catalogs.
“It’s our mission to deliver a quality, deeply engaging retail
experience for each of our customers, regardless of where or how they
choose to shop. The growth of digital shopping channels encouraged us to
pursue a digital experience that would rival that of the in-store
experience,” said Johnson. “Demandware is a powerful foundation for our
digital commerce initiatives, allowing us to develop some truly
innovative consumer experiences. And our local partner, Amblique, was
instrumental in this initiative. Their vast knowledge of the Demandware
platform helped turn our vision into reality. We’re honored to receive
this year’s Commerce Pacesetter Award and congratulate the other
finalists for their incredible work over the past year, as well.”
Other finalists for the award include Crocs, an international lifestyle
brand, and Scotch & Soda, an Amsterdam-based fashion brand.
was recognized for creating compelling mobile experiences and innovative
holiday promotions. Harvey Bierman, vice president of global ecommerce
at Crocs, shared how the company used the Demandware Commerce platform
in partnership with LINK partner Mobify to provide highly personalized
experiences to consumers as their attention increasingly shifts toward
mobile. In fact, over the course of past several years, Crocs has seen a
major traffic shift from desktop users to mobile engaged customers, with
nearly half of all customer engagement occurring via a mobile device in
some markets. Through mobile optimization efforts in seven regions,
Crocs increased smartphone conversions by nearly 50 percent and enabled
the company to achieve payback on their investment in mobile
optimization in less than six months. Crocs also leveraged the
Demandware platform to launch a creative, highly engaging campaign in
Japan. Called the “Lucky Bag,” it enabled the brand to emotionally
connect with their customers through a “surprise and delight” offer and
keep the brand top of mind during a significant national selling period.
The campaign also generated significant revenue for the company,
generating about 2 percent of sales for the region with some of the
Lucky Bag items selling out within hours of their launch.
& Soda was recognized for the rapid implementation of 13
ecommerce sites around the globe. Wim Van Zijl, ecommerce manager at
Scotch & Soda, described how the company launched its U.S. site nine
weeks after kicking off the project, and subsequently launched an
additional 12 sites just five weeks later. Almost every site showed an
immediate increase in revenue, average order volume (AOV) and conversion
after launching on Demandware. Supporting 73 countries, six languages
and six currencies, Scotch & Soda experienced a 97 percent average
growth rate, recognizing nearly 30 percent of orders placed via mobile
devices, since launching on the Demandware platform July 2013.
Additionally, the company reported a 33 percent increase in site
visitors, a 42 percent increase in conversion rates, a 22 percent
increase in average order value and a 190 percent increase in sales.
“Congratulations to all of our finalists, Michael Hill, Crocs and Scotch
& Soda, for demonstrating how they are setting the pace for innovation
and performance in the retail industry,” said Tom Ebling, CEO,
Demandware. “We are so proud of all of our customers. They represent
some of the brightest individuals and the fastest growing brands in
retail, and we are honored they chose to work with Demandware to make
their visions and ideas a reality.”
The Demandware Commerce Pacesetter Award recognizes individuals and
organizations that have leveraged the power of the Demandware platform
in the most effective and innovative ways to move their businesses
About Michael Hill
Michael Hill International exists to craft distinct and appealing
jewelry, and it's been that way since their founding in 1979.
Michael Hill remains one of the few jewelry retailers that have an
in-house team of master craftsmen – dedicated to creating future
heirlooms and keepsakes while continuously perfecting their craft.
For over 30 years MHI has shared their vision locally and globally with
customers in New Zealand, Australia, Canada and the United States, and
earned the reputation for quality jewelry along the way.
For more information, visit www.michaelhill.com.
Demandware, the industry-leading provider of enterprise cloud commerce
solutions, enables the world’s premier retailers to move faster and grow
faster in our complex, consumer-driven world. Demandware’s enterprise
cloud platform minimizes the cost and complexity of global, omni-channel
commerce operations, and empowers retailers to respond with speed and
agility to new market opportunities and continually evolving consumer
expectations. For more information, visit http://www.demandware.com,
call +1-888-553-9216 or email firstname.lastname@example.org.
Connect With Us:
Demandware is a registered trademark of Demandware, Inc.